https://www.youtube.com/watch?v=0LWXiNfkpZg
GenZ is basically people who are between 18-25yrs old. Gen Z is the new user base where we could potentially add values and bring them onboard.
This was a high impact, high visibility project, hence you will see the timeline is very tight. We wanted to adapt to user needs as fast as possible, hence the timeline.
A completely new team was put together with handful people - head of product, lead product designer (me) engineering team, content designer, user researcher and a product marketing manager.
I was the Design Lead: helped define strategy, conceptualize the solution, design the user experience from inception to launch - a lot of the things under the sun. Later on, I also directly supported and managed 2 designers who continued the project after MVP launch to grow the product.
