Role: Product Designer

Timeline: Aug 2018 - Jan 2019

Other Contributors: UX Researcher, Content Designer, PM, Engg team, GTM team

Platforms: Desktop web, Mobile

Overview

Help high potential entrepreneurs succeed on Shopify by providing them a low risk, cost-effective product that makes migration simple so they can have access to the things they need to grow their business.

Impact

<aside> 💡 +22.61% increase in Merchant Conversion Rate post launch

</aside>

<aside> 💡 $350k USD+ GMV generated within 2 months of launch

</aside>

<aside> 💡 500+ Total shops was using the tool

</aside>

Challenge

Migration has been a frustrating experience for merchants, and results in roughly 70%-75% of them churning after their trial.

😥 Today, merchants have 3 options:

1. struggle through a difficult migration,
2. continue to operate on a platform they're unhappy with,
3. give up their business entirely if remaining on their current platform isn’t an option

Why is this worth solving

Business Level

1. Increase GMV: There are an estimated 12M-24M established online stores in the market today, and we’re capturing and converting very little of it.
2. Replatformers generate significantly more leads: Merchants who are making over $5,000/yearly, we saw a positive growth rate of 15% in leads in 2017 for replatformers, but only 0.8% growth for existing merchants.
3. Own the first mile: A merchant’s first few interactions with Shopify can make or break the experience, so we need to make it as seamless and enjoyable as possible.